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Why can’t you just put my telephone number on my MLS listing?

The MLS is like a great big old country club.

The country club may have the best golf course in town or the finest restaurant in the state.  But the fact is, if you’re not a member, or WITH a member, you are not going to be able to enjoy either one.   (Click to Tweet!) When it comes to the MLS, the brokers are the members.  It was originally created by brokers for brokers.  You can be a guest, but it takes a lot to become a member.

As guests, a lot of people have been satisfied without having to become a broker themselves.  You can always see some of their actual remarks here.

My customers ask me if their phone number will be on the listing.  The answer is YES…  and NO.  It’s on there in three places, but just not where they can see it unless they are a Realtor.

So let’s look at why the MLS was set up in the beginning.

The MLS was set up to SHARE INFO between brokers!

Period.  A broker could use another broker’s info to sell the house directly.  A broker could use another broker’s info to publish as their own in order to sell it.  In fact, they each spend a considerable amount of money to have that privilege.

A Tale of Two MLSes

People don’t generally realize that there are two.  All the information that exists regarding a certain listing is on the master MLS listing.  That is the one that we, as Realtors use to input details of the house.  That is also the one that we, as Realtors use to get the info we need to set up showings and to make offers.

There is also a sanitized version that does not contain information about commissions, or contact information for showings.  This is the public version.  Some websites that offer search engines available to the public use this sanitized version.  If the public has questions or wants to make an appointment, the only point of contact there is the Realtor who put it there.

If a Realtor wants to give a print-out of listings to a prospective buyer, he gives them the sanitized version so the only number they have to call is that of the Realtor who gave them the info sheet.  In the agreement with all Brokers is permission to take that information concerning a house and fit it into their own template, so that it looks like one of their own listings.  They can then make money by being the buyer’s broker.

None of this would be possible if the information included directions to call someone else.  But remember this is a tool that belongs to Realtors.  You can use it if you do it correctly through a broker.  But if you need to drive a nail, you can borrow a carpenter’s hammer, but you can’t  put YOUR name on it.  All you can do is drive the nail and give it back to the carpenter.

You can’t out-smart the MLS!

So don’t even try.  Spend your energy on something more productive.  They will see it if you try to photo-shop your phone number on the house, the roof, the lawn or in the sky.  They will detect even the faintest of watermarks. They will see it in the text, even if its backwards or encoded.  They will see it even if you have a small “For Sale” sign in the yard that can be magnified to reveal the number.

I don’t mean for this to sound like the voice of experience, but I do know what I’m talking about.  If you’re a newcomer, it’s easy to think that you have thought of something equally new, but don’t spend too much time on it.  They just don’t allow your contact number on the listing.

So do it right, and get it done now!  Call me at 615-973-8970

or go to mlsDon.com to get started.

Don Martin

Martin Properties

Call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis
TNFlat-FeeMLS.com or mlsDon.com

 

 

I want to have my house in the MLS with no agent or broker.

I want to have the super-charged exposure of the MLS to sell my house, but I don’t want an agent or broker involved.

While that may seem nice on the surface, it just doesn’t work, and you can’t do it.  Websites that use terms like “agent-less”, or “no more agents”, or “no-broker”  may be a little misleading. You CAN”T be in the MLS without one!

What you need to admit is that the brokers and agents themselves don’t necessarily offend you, but the commission they charge certainly does.  So why can’t we just do it ourselves?

The MLS is like a great big old country club.

The country club may have the best golf course in town or the finest restaurant in the state.  But the fact is, if you’re not a member, or WITH a member, you are not going to be able to enjoy either one.   (Click to Tweet!) When it comes to the MLS, the brokers are the members.  It was originally made by brokers and for brokers.  You can be a guest, but it takes a lot to become a member.

As guests, a lot of people have been satisfied without having to become a broker themselves.  You can always see some of their actual remarks here 

Moreover, the club has to be in your state

or licensed and active in your state.  Regardless of how catchy the name or website of a national company may seem, when it comes down to it, they will have to find a broker in your state who is willing to give you a MLS entry-only listing, and do it for even less than you are paying the national website.  My company, for instance, is in Tennessee, and I can’t help someone in Kentucky, even if they begged me.  But we do help people in Memphis, Nashville, and Knoxville.

So to sum it up, you CAN shop around and save money with a broker, but you will have to involve one in some way.  Some brokers are easier to work with than others, and some websites are easier to use.  On one of ours, you can start inputting your listing on-line any time of the day or night.

 

Don Martin is 30+ yr broker/owner of Martin Properties.

Call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis
TNFlat-FeeMLS.com

This real estate website design template is Copyrighted

Flat-Fee MLS Testimonials

I stumbled over some testimonials the other day and decided to share them with you!

“Don did a great job for us and helped us save over $12,000 on the sale. He made it simple and easy to close the sale with his suggestions and support. Thanks again.”
-Barry Durham

“I highly recommend Martin Properties to anyone wanting to sell their house. Don helped us with the entire process, answered tons of questions and most importantly, saved us a ton of money. He makes the process so easy and is awesome to work with. Our Buyer even came without a Realtor and Don helped answer all our questions and provided us with the appropriate documents to get the deal done. Thank you Don!”
-Sarah Wills

“I highly recommend working with Martin Properties to sell your house if you are considering for sale by owner (FSBO). I wanted to do FSBO to save money, but I was unsure of the process. I found out about Martin Properties when I was searching for our new house and saw a property on his website. Don made the process so easy, telling us what steps we needed to do — and what not to do — and I could call him whenever I had a question, so we were never alone during the process. Within 7 days of Don listing our house on MLS, we had 3 offers! Don gave me advice on how to handle multiple offers, and within a couple of days we accepted the best offer, which matched our goal of what we wanted to get out of the sale. All I had to do was show the house and coordinate details with the buyer’s realtor (we chose to pay a buyer’s agent commission) and Don as needed. It was so worth the modest fee we payed to Martin Properties! We’re even buying our new house from one of his clients!”
– Pam Hull, Nashville, August 2013

“Don presented with a very warm and professional manner. He spoke with good knowledge of the subject and answered my questions with patience. He never seemed to be in a hurry but allowed me time to understand the paperwork, which I always need in a situation. I would highly recommend him to work with clients and be helpful. It was good and a very positive experience.”
– Frances C. (Worked with Don Martin in 2012 in Nashville, TN)

“Our home buying experience was an exciting one! Don was great!! He was always there when my husband and I needed his time or input regarding us buying a home. He never rushed us but had a great deal of patience and information to share. He was with us every step of the way, and we are very thankful and grateful that he was apart of this experience!!!!”
– Eustalyn (Bought a home with Don Martin in 2012 in Nashville, TN)

“You are number ONE! Very understanding and professional. Thanks for everything!”

Mrs. Elizabeth Harper
Brentwood, TN

THANK YOU to Don Martin and Martin Properties for providing this innovative and invaluable service. Don’s years of experience and expertise in real estate and simple straight-forward approach is the perfect formula for anyone considering selling by owner. Exactly what we were looking for.

M. Dailey

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Thanks Don for helping us sell our home so quickly.  Listing on the MLS certainly made a difference in the number of calls we received to see the house and we received 3 offers after you listed it.  We accepted the 3rd full priced contract within a month of the listing.  Thanks so much for all of your help and assistance.  You can be sure that we’ll use you again next time.

Bobby and Gayle Williams

“Having owned a marketing and communications firm for over 13 years, I have a high appreciation for excellent customer service and measurable results.  I’m pleased to share that my experience with Don Martin has hit top scores on both marks.

Don’s high level of professionalism and straight shooting answers provided us with strategic insight and the foundation we needed to handle the sale of our home by ourselves.  Don was more than willing to answer all of our questions and help in any way he could.  I highly recommend Don Martin for your MLS  listing needs should you choose to sell your home ‘by owner’.”

Mike Keil
President
The Resource Agency

June 8, 2008
I could not have had a better experience and better results with Don Martin and Martin Properties. Don made it easy to get started with his no-nonsense listing agreement and the sample forms he gave me to assist in the process. I took all the calls and did all the showings and all the negotiations. My closing attorney took it the rest of the way with the details of the payoff and HUD-1 Buyers/Sellers settlement sheet. And to top it all off I PAID NO SELLER, OR BUYER AGENT COMMISSIONS AT ALL!!! ZIP, ZILCH, NADA, NOT A DIME!!!! That was a total SAVINGS OF MORE THAN $11,000.00!! Even in a slumping housing market (2007-2008) and less than stellar economy my FSBO listing through Don Martin did the trick. Additionally, doing my own market research, I priced my house for $10,000 more than the agents I visited with had told me they would price it at–and I got it!!! Statistically, 83 percent of buyers find their house on the internet. Now that I’ve done this myself, I really do wonder what a conventional agent does for the outrageous commissions they are asking. The Martin Properties way works!
Thanks Don,
Jim Piekarski

“As a former Realtor I heartily recommend Don’s service.  Don made it possible for our home to be posted in the MLS for a minimal amount of money. As a result our home sold in less than a month and we saved $$$!!! He was great to work with, always ready to help in any way possible. We would not hesitate a minute to call him again.”

Ray & Jan Rains

Call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis
TNFlat-FeeMLS.com

 

“From the moment that I met Don I knew that this program would work for me.  We had spent a couple of weeks preparing our house to sell.  Touching up paint, removing all of the clutter, just making it a showplace for potential buyers.  Taking the time to prepare you home for selling and not for living will make your home more desirable for potential buyers, so make sure you take the time to do those things.

I tried the old fashioned FSBO and had a couple of Open Houses, but had no offers or even any serious prospects.  After a couple of weeks of this I decided to call Don and get my house listed on the MLS, Realtracs, and realtor.com, and within 2 weeks I had a solid contract from a qualified buyer, making it possible for us to buy the house that we had been hoping to buy.

If you are thinking at all about selling your home please give Don a call.  It is a phone call that will save you thousands!!!!!

Thanks for everything Don!!!”

Robert Bedenbaugh

Yes, it sold in a week w/2 contracts!!  Should have listed it for more $$$ 😉
Lynne, Franklin (December 2007)

“Thanks for your service. It was a very fast process. Two weeks on the MLS and I had a contract with a full price offer. Two weeks after signing the contract I closed saving thousands in realtor commission fees. I will definitely use your service the next time I sell.”

Mark Sherrell

“He makes us feel like we’re his only customers.  I mean, I know we’re not, but we feel that way… Thanks!”

We contacted Don after business hours on a Monday night.  He met with us Tuesday morning to complete the paperwork for listing our house.  It was on line Tuesday night and by that Thursday we had a full price offer.  Don was available for questions regarding the sales contract for our home and provided thoughtful and insightful advice.  We came to an agreement with the sellers by Friday and had a binding contract before our first open house.  SOLD IN 48 HOURS AT FULL ASKING PRICE!!!  We couldn’t be more pleased.

Erin and Jason Parker

“I remember your kindness and help to us in our transition.  Thank you.”
Billy Sprague, Music Ministry
Franklin, now Colorado

New in the business of real estate investing, we turned to Don to help us list our first rehab house. Don not only listed our property, he showed the house for us while we were out of town, and gave us very valuable guidance when we got an offer. Don was instrumental in us being able to sell our house for full asking price. Thanks Don.
Lee & Pamela Nelson
Red Square Properties

Dr. Martin,

“Our neighbors just recently listed their house through you as a FSBO and it sold for the asking price in 5 days after being on the market without you for 3 months.  My wife and I are getting ready to put our townhouse on the market around the beginning of September.

Thank you in advance for your assistance.”

“We had two homes to sell and wanted to save the extra % of the sale price and needed to get the MLS exposure.  Don was recommended and within a few days he met with us and outlined the process.  We were impressed and immediately made the decision to go with him.  As soon as we got the sign in the yard and the posting on MLS we had calls to show the house.  The first house sold in five days and the second home sold in two.  Don used the MLS and his web site to give us the exposure we needed, which included pictures of the house.  He also went above and beyond to help answer contract questions.  It was important for us to have a local contact and someone we could rely on.  Martin Properties was exactly what we were looking for and the experience exceeded our expectations.”

Kevin and Cindi Applegate

“I used to sell real estate in California, and I saw your ad in the Christian Classifieds.  I just want to ask you one question.  Is this legal?”

-Anonymous lady telephone caller, Mar 3, 2007

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Don,
Thank you very much for your assistance.  Your price for your service was well worth it.  I paid only one percent to the realtor plus my cost for your service which allowed me to save about $6,000 in commissions over having gone the typical route of listing with a realtor.  That is a GRANDIOUS savings in my book.  It also made it so much easier with the MLS lock on the door.  It saved me even more time not having to run to the condo all the time for a showing.
Thanks again and you are already being referred by me to others.

Max Sanders
A Magical Wish
www.amagicalwish.com

“Martin Properties allowed me to obtain an MLS listing at a small fee in order to reach more potential buyers for my “For Sale by Owner” home in the West End area. Don was always available by phone or email to answer any questions and help as much or as little as desired during the process.
I would recommend Martin Properties to list your FSBO home on the MLS to anyone who wants to save thousands of dollars on realtor commissions – it is well worth the small amount of extra effort required on the part of the owner. This service is long-overdue! Thanks, again Don!”
Constance Sinclair
Nashville, TN

“Doc Martin,

We sure appreciate the job you did.  You were a pleasure to work with.  We will definitely be recommending you to others!”

“Hi Don:

We are very pleased with the results of listing our home for sale using your reduced fee program.  We averaged about 6 showings per week” … “The interesting part is that the buyers had been on a mission trip for several months in Bolivia and had been tracking our home by internet until they returned home.  Very satisfied with the service–thank you again.”

Bob & Candace
Franklin, TN

“I have used Martin Properties personally to help me and my wife sell our home as well as purchase a new one. I also refer my clients that do not have a Realtor because I know they will give my clients the same attention they gave me when I needed the help. I would recommend anyone that is looking to purchase or sell a home to consider the personal attention you will get when using Martin Properties.”

Lehman Hailey, Jr
President Evergreen Mortgage

“I recommend Martin Properties. As a former customer, I found their service and performance to be exemplary.

We sold our house for the amount we wanted, in less than twenty-four hours, then found our current home at an incredible price. Everything about the deal was smooth and simple, with every twist and turn navigated with ease.

We have been living in our current home for about six years and could not be more satisfied, but should we ever want or need to relocate, the first call goes to Martin Properties.”

Kirby W. Allen
Brentwood, TN

“Cindy and I would like to thank you for your help in selling our home and for the purchasing of our new home. You showed incredible poise keeping all parties calm when the buyers for our home became difficult. In the end we sold high and bought low. Who could ask for more?”

Richard and Cindy Furman
Southwest Lawns

“My compliments on the professionalism, knowledge and patience that you provided while representing me in both the sale of my former home and the purchase of my new home. I would unequivocally recommend you to anyone needing professional real estate representation.”

Michael Smith
Former treasurer Harpeth Trace Homeowners Association

Call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis
TNFlat-FeeMLS.com

 

“Thanks for all your help. This was a great experience for me. Please feel free to refer anyone in the future to me for a referral on your service.”

Alex Simpson
Fredericksburg – Brentwood, TN

“I look forward to a continued relationship with you and your company.  We will be looking for a new project (house)…”
Lynne Weeks
Smyrna, TN

“Thanks for all your help!”
Carless Dance
Mt. Juliet, TN

“Thanks again for representing us!  I am so glad that you called me and that we decided to use you as our agent.  You literally saved us thousands of dollars!  I wish you the best of luck and truly hope that you succeed in this venture.  I don’t know how you can’t!  I will recommend you to anyone looking to sell their home.

Thanks again!”
Harrison Hudnall

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“We had attempted to sell our home on our own by using directional signs and listing it in the Tennessean.  After several weeks, we had no offers and no one really interested.  Don Martin approached us about listing our home on the MLS while still being able to sell it by owner.  Within a couple of weeks we had several interested lookers and by the third week we not only had one offer but two with a third one waiting to see if the sale would go through.  I would highly recommend the service Don provides.  We had our house listed in the MLS for a reasonable fee and saved thousands on real estate fees.  We will definitely use this service again if selling a property and would encourage anybody else to do so as well.”
Jim and Elizabeth Wash,
Brentwood, TN

“Thank you for all your help on the sell of our condo.  We listed it on a Wednesday, and we had a signed contract by Monday.  I do appreciate your help.  We could not have done it without you.

Thank you,”
Scott Cone
Nashville Mortgage Company, LLC

November 6, 2005
Dear Don,
We have to write and thank you for helping us quickly sell our home this year. We tried Marketing the house ourselves but it soon became obvious that most of the “lookers’ were exactly that- “lookers”. We had one serious homebuyer but he kept dragging his feet about the actual offer to buy. That is when we decided to call you. After meeting you and totally understanding your unique service, we made the decision to let you help us. That evening the information regarding our home was on the Internet! We found it hard to believe when the next morning brought a qualified buyer to our home, which resulted in an offer to buy our home at our asking price that afternoon! We feel so fortunate in finding you and want to thank you as well as compliment you on your professional and very efficient service. Best of luck in the future.
Bob and Claudette Walsh

Don,
Just a brief note of thanks for your help in selling my home.  Your service is very valuable for anyone who is in the position to market and show their home on their own.  Getting access to the MLS and Realtor.com is invaluable.  I appreciate your willingness to meet with inspectors, etc. when I was out of town to ensure the process continued forward in a timely manner.

Regards,
Kim G.

Hi Don,  I have about 3 people who will be calling you within the next few months to use your services. thanks.

Jeana

“We sold our house with Martin Properties. It was really pretty effortless. Don Martin explained the program, took some photos, got us on the MLS and the next thing we knew agents started calling to set appointments. We had an accepted offer in 48 hours. There’s just no need to pay an agent 1-3% of the value of your home to list your property when it’s just as easy to go with Martin Properties at a fraction of the cost.”

Dave Gallagher

The sale went fast, cheap and smoothly.

Mike Dioguardi
Robin Hill Rd.

We thank you for giving us the courage…
Ann Olsen

“I want to thank you for all your help and consideration in the sale of our Robin Hill Road property in West Meade.  Once we finished the remodel on this house, listed it with your company and appeared in Multiple Listing, I was inundated with phone calls.  On the first weekend we had so many appointments for Realtors to show the house that it appeared to be an open house.  The lock box made that task very easy for us.  By Sunday we had 2 contracts both as over bids.  The following week I was asked if we could accept another.  With the substantial savings on commissions our deal was most gratifying.

We will definitely use your service again.”

Sincerely,

Michael J. Dioguardi
James Michael Halloran

“Martin Properties is the perfect solution for the do-it yourself with the MLS exposure. Mr. Martin was always approachable and willing to answer questions. I was able to sell a difficult property fairly quickly. I was very pleased with the service and plan to use this formula again in the future. Thank you….”

Thank you Don for the help..

Stephan Francois

“Thank you for all your help.  Without your service I don’t know that we would have ever sold.  FYI we sold on our 46th showing.  This is a remarkable number because we took a week off and didn’t show the house when we went out of town and had five agents call to setup a showing on the day we sold. So our number of showing would have been around 55 in just over six weeks. Wow!.”

Jason Obester
Spring Hill

 

Call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis
TNFlat-FeeMLS.com

This real estate website design template is Copyrighted

Maybe there is NO free lunch, but in Tennessee, there IS Free MLS!

Yes, we can give you a FREE MLS listing.

The real thing.  Not just an MLS wanna-be, the REAL thing.  FREE.

Here’s what you do…

We have a new website, at the url www.TNflat-feeMLS.com and you need to go there.  You can enter some info about your house and upload your pictures and build your free listing.  But wait!  That listing is GOOD, but it’s not the MLS.

At this point, you have the option of picking a plan you like and paying for it, but don’t pay for it right now.  You just email me at donmartin711@gmail.com and I will get you a free MLS listing.

Yes the regular pricing is ultra-cheap, but free is ridiculous! All normal state laws and MLS regulations apply.  Free listing is for a month, just about enough time for you to see if it is the kind of thing that interests you.

This is me giving you a free MLS listing. www.TNflat-feeMLS.com

This is me giving you a free MLS listing.

This is you happy about your new MLS listing. www.TNflat-feeMLS.com

This is you happy about your new MLS listing.

You call me if you if you have any questions.
Don Martin
Martin Properties
(615) 973-8970
Graduated Real Estate Services
Nashville-Knoxville-Memphis

 

3 Key Elements to Selling Your House

From time to time people decide to change the place they call their home. They decide to move. People fall into a couple of major categories- they may be in fairly temporary circumstances, renting a house or apartment or living with parents, etc or they live in a more permanent situation such as owning their own house. The first is fairly liquid, in that when the end of a term or period of time occurs, they simply walk away. The second is more challenging, in that the owners of their current house must find NEW owners for that house before they can move on.

If you are in that second group, and you must find new owners for your house, then you need to sell your place. People do that in either of two manners. Either they enter into an agreement with a real estate agent to market their house, and pay the agent a commission out of the proceeds of the sale, or they sell the house themselves, By-Owner and pocket the commission that would otherwise be subtracted from their profit. Regardless of the method of selling, there are three critical concepts that will serve you well if you internalize them early-on in the process.

Clean It Up

Look at your house objectively as much as possible.  I’m sorry if this sounds blunt, but cut that grass.  Trim those shrubs.  Fix that gutter where it’s hanging down a bit at the corner.  Move the kid’s toys and the grill out from in front of the house.  Ask a friend if your house looks like something someone would consider buying.

Inside the house, do much the same thing.  I’m not saying as some agents do, that you have to make it look as though you don’t live there.  What I am saying is that when people see you live there, they see you are tidy.

We all love our kids.  We all love to eat.  We all love to clean up and put on fresh clothes.  The trick is not to have the den full of the kid’s toys, the kitchen full of dirty pans and dishes where we prepared meals, and the bathrooms covered in dirty clothes.  Over the years I have not only seen houses left like that for prospective buyers to see, but I have also seen houses like that in the listing pictures!  It is called incrementalism .  Something starts out messy and over time, gets even messier gradually and without being noticed by the sellers.

Don’t Overprice

You know what your house is worth.  You can easily obtain lists of the houses that have sold in your neighborhood.  An agent would be happy to run you what is called a CMA, competitive market analysis, to demonstrate what your house will probably bring.  So don’t be confused.  I am a proponent of pricing your house boldly, but not ridiculously.   If you are selling your house For-Sale-By-Owner, remember you are already saving some of the commission that was probably paid in those comparable sales.  So don’t get crazy.

It is sad, from time to time, when one of my customers who is selling their house FSBO with me in the MLS say that they just didn’t have any luck selling their house that way, and then list with a full-service Realtor.  Because that full-service Realtor is going to put the house right back in the same MLS.  He or she will only make you price it lower AND pay commission.  So go ahead and price it lower BEFORE you pay commission as well.

Be Accessible

Yup.  You AND your house.  When somebody calls, answer the phone.  If you have to use an answering service, return the call.  ASAP.  People want what they want, and they want it right then!  It has be come an internet world in some of the public’s eyes and they have gotten used to Google waiting for them to search anytime night or day.  Of course you can’t compete with the ‘net, but you must not leave people waiting too long either.  Discipline yourself to check your voice-mail regularly and frequently.  Return the calls.  Attention and interest have short half-lives.  As time passes beyond their initial call, their interest diminishes exponentially.

Make you house easy to see.  I have worked with people who said to prospects that they only showed the house on Thursdays.  Try, within reason to let a prospect tour your house when they want or need to.  Close the bedroom door if the baby is napping.  Miss the bridge club this week.

Some buyers are emergency-room nurses and doctors.  Some buyers work third shift.  Some even work an odd number of days on and off.  You may well have to be inconvenienced on your way to the other side of this transaction.  Just keep your eye on the goal.  These three elements will put you a lot closer to scoring!


Click HERE to put your house on the MLS !


profileBroker Don Martin, founder and CEO of Martin Properties, besides helping hundreds of FSBOs save thousands of dollars, also delivers seminars, keynotes and motivational messages to real estate and sales professionals. His 30+ years of experience in sales, marketing, real estate, promotion, management and technology has empowered thousands to expand their knowledge and achieve their goals. Connect with Martin Properties on Facebook, TheReasonableRealtor.com, MLS-TODAY.com or Amazon.com.

 

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Why be in the MLS?

 

When you choose to sell your home on your own, you want and need all the help you can get. Though you can save thousands by skipping the commissions of a Realtor, you can put yourself at a slight marketing disadvantage. That is why you need to get your property listed on the multiple listing service (MLS) for Realtors. There are many reasons in obtaining a MLS real estate listing.  A look at them will show you that paying a flat fee in order to get a “for sale by owner” listing on the MLS is well worth the money and effort.

Advantages of an MLS Listing

The first of many advantages in having a MLS real estate listing is that it can be the key to sales success. Approximately four of every five home buyers find the property they want through the MLS. By being listed on MLS, you will have almost every real estate sales person in the region working for you. Most flat fee MLS listing services will offer a term as long as 6 months, but in most cases you wont need that long with exposure to so many Realtors, brokers, and customers.

The second advantage of having an MLS real estate listing is that you are saving as much as 2% to 3% on your cost of sale. That may not sound like a lot, it is actually $2000 per hundred thousand you sell meaning you could end up saving as much as $20,000 or $30,000 on the sale if you end up skipping the Realtors and paying only the flat fee to list on MLS.

Thirdly, one of the advantages in having an MLS real estate listing is that you will be seen. If you are selling as a for sale by owner, or FSBO, then you have to hope someone “accidentally” drives on your street or sees it in the newspaper or on Craigslist by chance. Also, even if a Realtor drives by, they will likely not show a home that is not MLS listed, because they are not otherwise guaranteed to get paid like they are in the MLS. If you are on MLS, though, you will come up in searches and have your house shown with much more frequency. Luck works much better when you don’t have to depend on it!

Good sales and business sense

Finally, it just makes good sales and business sense to list on MLS. By far, the MLS is the best way to sell your house fast and for a price you like. Since the internet is considered a powerful force, the listing being on the MLS gives you the exposure you need.

There are many many advantages in obtaining an MLS real estate listing. You will find that your home is better marketed, that you don’t have to rely on the luck of a drive by, that you save a great deal of money, and that you are linked in with thousands of Realtors who essentially end up working for you. So if you are going to sell your home yourself FSBO, you should find a flat fee MLS listing service so that you have the best possible chance of selling your home quickly and at a price you want.


Click HERE to put my house on the MLS !


profileBroker Don Martin, founder and CEO of Martin Properties, besides helping hundreds of FSBOs save thousands of dollars, also delivers seminars, keynotes and motivational messages to real estate and sales professionals. His 30+ years of experience in sales, marketing, real estate, promotion, management and technology has empowered thousands to expand their knowledge and achieve their goals. Connect with Martin Properties on Facebook, TheReasonableRealtor.com, MLS-TODAY.com or Amazon.com.

 

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Home Staging to help your home look its best

You’ve put a FOR SALE sign in your front yard want to start showing it to prospective buyers. Here’s a tip or two to help it look its best.

Home Staging your clutter

You may already know the importance of clearing out clutter. That can’t be stressed enough. It is one of the most important parts of making your home appealing to buyers, for two reasons. Firstly, not just papers and dishes, clutter includes decorations and furniture too. Too much of it can block a person’s view of the house itself. If everywhere they look they see junk, the buyer doesn’t see your home. It is important that they have a clear view, or they may not want to buy. Secondly, all that clutter screams your personality. This is not what a buyer wants to see. When someone is looking at a home, what they need to do in order to be motivated to buy is to imagine themselves living in that home. If the house is so filled with the current owner, a potential buyer can’t get past that, and make that mental leap to seeing themselves in the home.

Because of this, some sellers choose to box up a lot of their personal goods and put them in a storage facility. This gets it right out of the house, so even the boxes aren’t clogging up the spare rooms and closets, which are important selling features.

Home staging your doors and cabinets

It is also important to fix things around the home. Keep in mind how the doors around your home work, will be noticed by the buyers as they will almost always open closets and cabinets. If the doors are sticky or squeak, that gives a bad first impression. Obviously, your front door is the first candidate for a good hinge-oiling.

Brighten things up

While you certainly don’t want to enter into major renovations, a new coat of paint can really brighten up a home and sometimes make it more appealing.  Look at both the outside and inside of your home. And as tempting as it is to choose trendy colors, or effects you are personally attracted to, neutral tones are best. White or off-white are your safest bets. They will help a home appear bright, and give a new owner a good base if they wish to paint the home more uniquely.

Speaking of a bright home, be sure to leave all the lights on when your home is being shown. Open all the curtains, too, so that viewers feel that your home is bright and welcoming, and they can see clearly. Dusting every surface also helps your home look brighter.

Even the smell

Consider smell, an important sense that impacts our first impressions. Do a thorough cleaning, especially if you have pets or if you smoke indoors. Open the windows and air the home out a bit. You may wish to install some air fresheners, but be sure not to choose one that is overwhelming, as more and more people have sensitivities to various scents these days.

Click HERE if you would like an expanded PDF checklist for staging your home.

Good luck with showing and selling your home!


Click HERE to put my house on the MLS !


profileBroker Don Martin, founder and CEO of Martin Properties, besides helping hundreds of FSBOs save thousands of dollars, also delivers seminars, keynotes and motivational messages to real estate and sales professionals. His 30+ years of experience in sales, marketing, real estate, promotion, management and technology has empowered thousands to expand their knowledge and achieve their goals. Connect with Martin Properties on Facebook, TheReasonableRealtor.com, MLS-TODAY.com or Amazon.com.

 

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Alpha and Omega selling your house

Set the stage – what we’ve done so far. First Steps

Deciding to sell

Well, it happened one morning.  You woke up and your house was not right any longer.  You need a bigger house.  You need a smaller house.  You fell in love with another house.  But for one reason or another, you aren’t happy with your current one.

So if another house would make you happier, then go for it.  If you are like most people, you don’t need two houses.  One has to go.  You could rent it out.  That could cover the mortgage, if there is one, or bring you some extra income, or both.

But renting does bring a new set of challenges the discussion of which is beyond the scope of this writing.  These challenges may even negate the value of the advantages.  So that leaves us with the thought of selling it.

Someone has to do the work of selling the house- taking the phone calls, letting in the prospects, even eventually doing some paperwork.  In order to save the commission, are you up to selling it yourself?

To List or Not To List?

There is a good side to listing.  You don’t have to do the work.  You dont have to deal with the occasional silliness out there in the public.

But there is a down side too.  It costs a lot of money.  You have to surrender some of your control over the situation.  And it costs a lot of money.

Put it in the MLS

But even if you decide to sell your own house, it would be a good idea to have the exposure of having your house in the Multiple Listing Service System. There are ways now that you can have your house in the MLS, and yet still be a for-sale-by-owner, FSBO. That way you get the best of both worlds. You get the power of the MLS system, and you get to sell your own house.  If you pay anything, any commission, you will only pay the buyer’s agent, and that will be half of what it would be in a regular traditional listing scenario .

So what you need to do is to look around in your city for a broker who will do a flat fee MLS entry-only listing for you. The agent won’t be giving you advice, or reviewing your contracts, but he won’t be charging you.  What you are paying for is for him or her to have a license and the membership required to put your house in the MLS system. The amount you are paying is a fraction of the amount you would normally pay another Realtor, but you are only getting a fraction of the specialized service. That is to say, he is only getting your listing to be active, not answering phones showing your house, holding open houses, or being on call around the clock. That is perfect for some sellers.

One caveat, selling you own house is still not easy.  It is time-consuming.  It is thankless for the most part.  But it will surely save you money in the end, when the process is complete.

Never, never, never give up.

Now, at the end, we have come full circle.  We must analyze why we are selling the house in the first place. We’re selling it because it’s not right for our circumstances anymore. We are not desperate,  but we are motivated. That has not changed.

We are not so motivated as to give a house away, but we are motivated enough to keep our listing fresh and make minor changes from time to time, to try to take advantage of any prospects that may come along.

Some of my customers have been fortunate enough to sell their house in the first couple of weeks. Some of my customers persist longer.  Some of my customers give in to their seeds of self-doubt, and list their house with a traditional real estate company.  And that’s okay if you’re comfortable with it

But if you are determined to save the Commission and sell your own house, then don’t give up. It will work. The trouble is that even though it only takes one person to buy your house, you never know whether the next person is the one you have been waiting for.


Click HERE to put my house on the MLS !


profileBroker Don Martin, founder and CEO of Martin Properties, besides helping hundreds of FSBOs save thousands of dollars, also delivers seminars, keynotes and motivational messages to real estate and sales professionals. His 30+ years of experience in sales, marketing, real estate, promotion, management and technology has empowered thousands to expand their knowledge and achieve their goals. Connect with Martin Properties on Facebook, TheReasonableRealtor.com, MLS-TODAY.com or Amazon.com.

Helpful hints and tips to help you save and/or make money in the New Real Estate era as a For-Sale-By-Owner!